25.7.12
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Google Ads Essentials

This course will cover:

  • An introduction and overview of what Google Ads are and the main differences between this channel compared to other ad platforms 

  • How to set up a campaign and the key components 

  • How to manage and optimise a campaign and the main KPIs/metrics to monitor

  • Best practice tips and common mistakes to avoid

  • How the platform has evolved and key considerations for certain sectors.

Skills / Knowledge

  • Google Ads Management
  • KPI Monitoring
  • Digital Advertising Strategy
  • Best Practices in Advertising

Issued on

April 8, 2025

Expires on

Does not expire