Words that Sell: Compelling Copywriting

The course covers various topics such as understanding the different types of copywriting, developing a tone of voice, creating a content strategy, and writing for different mediums such as social media, websites, and email marketing.

It also looks at the importance of headlines, hooks, and call-to-actions in copywriting, and how to use them effectively to capture the reader's attention and drive engagement.

In addition, there's dedicated time to research and analyse your target audience, consider how to write for Search Engine Optimisation (SEO), and how to measure the success of your copy and content.